Sebastian Beach Grill & Bar Report.

JUNE 2019

Services.

Attracting and retaining customers is one of the most difficult challenges restaurants face in 2019. Here’s a reminder of what you’re engaging us for.

  • Website Management

  • SEO

  • Instagram Advertising

  • Facebook Advertising

  • Event Marketing

  • Influencers

  • Newsletter & Email Automation

  • Insights & reporting

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Website.

The central hub of your digital marketing strategy, behold your new website is live!

Here’s why we like it so much;

  • Improve your SEO - in fact, we saw an 89% bump just this week

  • Easier for customers to find and read the menu

  • New events section

  • Create dedicated pages for functions

  • Easier to create one-off pages and use those as landing pages from social media or newsletters.

  • Mobile friendly & fast loading

  • That video does more to attract customers than 1 image alone


Website Traffic

Menu Page Impressions


SEO.

Search Engine Optimisation, is the process of optimising the website and Google My Business page in an effort to increase visibility to searchers. Google’s website rankings are improved by over 200 known ranking factors and we use the latest software to help us achieve the highest scores possible. Google My Business pages are extremely important in SEO, because they offer the chance to appear on the map ‘3-pack’. These appear above the organic Google results.

Foodshot actively monitors your SEO as one of the levers driving traffic to you.

We conduct full SEO reporting quarterly as this gives us 3 months of SEO data - enough data to provide meaningful analysis and insights, and sufficient time for all SEO factors to start taking effect. 

Next quarter review date is 1 July 2019.

Google My Business

Top Influencer Posts

 
 

Instagram. 

Average Likes

Followers

 

Last 6 Posts

Facebook.

Followers

Total Reach

 

Campaign Summary

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Top Paid Post

Newsletter.

We have created 2 automations from Now Book It;

  1. Booking confirmation email with links to Instagram

  2. Thank you email from David Thompson with links to Google + Insta / Facebook

The API between Now Book It and Talkbox is working really well. We’re up to over 14k contacts.

We sent our first event-based EDM re: Prophet’s Rock Wine (May) and have had a lot of success with EDM for Jock Zonfrillo (June).

Up next, we want to create and set-up the ‘birthday club’.

Check back next month to see Long Chim’s newsletter and results

Insights

What we did:

  • Launched new website

  • Launched first EDMs

  • Accelerated reviews on Google via email automation (up 25% in 2 months)

  • Ongoing SEO - full report next month

  • Spent $1k on social media adverts which were seen by 50k people

What’s next:

  • Jock Zonfrillo & David Thompson events

  • Birthday Club

  • Vivid Boost

  • New lunch launch

Have Your Cake & Eat It

(Refer us and save a whole cake-load on your invoice)

Take 50% off your monthly services bill with Foodshot’s Customer Referral Program.
 
 

take 50% off your monthly bill

We’re looking for customers just like you - restaurants and food brands that offer great food and service and want to take their marketing to the next level. Take advantage of our Customer Referral Program and that’s exactly what you could do.

Here’s how it works:

  1. Refer a client to Foodshot - simply have them mention you sent them to us in their inquiry or introduce us directly via email.

  2. When the new customer reaches their 3rd complete month with Foodshot, you get 50% off your next invoice! Save up to $750.

  3. The number of referrals you can make is uncapped. Meaning you could potentially get your Foodshot marketing services for free. Ohh yeah.


Important bits: Referred customer must complete 3 months with Foodshot and have their invoices paid up. Your 50% Customer Referral savings will be taken off your following month’s bill. If your Foodshot account is more than 30 days in arrears, your referral savings will be applied the month after you’re paid up. If you’re able to refer a restaurant or hospitality group to us, we’ll customise a deal for you.

Know someone who needs a hand with their restaurant, cafe or catering business marketing?

 

Onward & upwards

We’re always working to improve and deliver better results. We’d appreciate your feedback on this new report format.

Over to you

You know your business best. That’s why we’ve also included a Heads Up! section where you can share specific concepts you’d like to explore. Perhaps it’s a new menu or dining event. We’ll bring the marketing expertise to help bring your ideas to life in a cost effective way.