Our restaurant marketing package runs all the most important channels for 1 low monthly fee
Welcome to multi-channel marketing
Maximise the most important channels to your business: Website, SEO, Google My Business, Social Advertising, Email Automation, Email Newsletters, Instagram, Facebook, TripAdvisor - and get them all working together.
Then see the results of each channel in a fully customised dashboard giving restaurant owners full insights into what’s working and how to scale.
We act like an outsourced marketing department, with a digital marketing expert at the helm and team of channel specialists.
Online Bookings
Here’s what we do
1. Website Design
A restaurant’s website can directly impact the number of online bookings or enquiries received. Not only is it the destination of marketing traffic but can also win search traffic via google.
When a customer is in research mode, chance are they’ll check out your site. We believe a great website will convert a prospect to a customer more frequently.
2. Search Engine Optimisation
Before you yawn… We don’t pretend this is the glamorous side of marketing - but we do it so well, we include it in everything we do.
Winning visibility for search queries when your brand isn’t mentioned can provide a great opportunity to win new customers.
Try googling “cuisine” + “location” and see how your restaurant currently performs.
When we look at the data, Google is king for bookings.
Google Rankings
3. Social Media
Everyone is ‘doing’ social media but few businesses are doing it well. Facebook’s audience creation tools provide businesses with an opportunity to laser-target people most likely to visit their restaurant. If you don’t have a Facebook pixel installed on your website, you’re not doing it right.
We run a combination of organic and paid ads, driving events, gift card sales, engagement and bookings. All of which can be tracked.
4. Email Automation & News
We think getting customers to come back for their second visit is one of the hardest things to do in hospitality. Foodies are working their way through a ‘list’ and everyone likes trying new places. Retention is critical to a restaurant’s success and our email automation sequences can significantly drive brand advocacy and loyalty.
Your email database provides your best source of bookings and offers fantastic return on investment. In addition to the campaigns we run, if you’re paying more than $150 / month for your mailing list provider, we can save you money.
5. Compelling Photography
We all know that if it looks good, people will buy it.
Whether you intend to get liked on Instagram, entice people to book, add a photo to your newsletter or win engagement on Facebook, fantastic photos preform better than mediocre ones.
We include photography in all of our marketing packages because we know having great assets helps our campaigns perform better.
