Nara Lounge
June 2019 report.

Insights by Clive.png

Updated by: Clive Morley
Date: 3rd June 2019

 

Services.

Attracting and retaining customers is one of the most difficult challenges restaurants face in 2019. Here’s a reminder of what you’re engaging us for.

  • Website

  • SEO

  • Instagram

  • Facebook

  • Paid Social

  • Newsletter & Email Automation

  • Insights & reporting

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Website.

The central hub of your digital marketing strategy. Whilst this has been active for a while, this month we did create the new Truffle event page.

Here’s a look at website traffic since April.

Website Traffic

Looking pretty good, even if we do say so ourselves!

Looking pretty good, even if we do say so ourselves!

Instagram 

Average Likes

Followers

 

Latest Organic Posts

Facebook 

Followers

Total Reach

 

Paid Campaigns - Click To Open

 

 
 

 

SEO

Search Engine Optimisation, is the process of optimising the website and Google My Business page in an effort to increase visibility to searchers. Google’s ranking system is improved by over 200 known factors and we use the latest software to help us achieve the highest scores possible. Google My Business pages are extremely important in SEO, because they offer the chance to appear on the map ‘3-pack’. These appear above the organic Google results.

Foodshot actively monitors your SEO as one of the levers driving traffic to you.

We conduct full SEO reporting quarterly as this gives us 3 months of SEO data - enough data to provide meaningful analysis and insights, and sufficient time for all SEO factors to start taking effect. 

Insights

 
 

What we did:

  • Continued to perform SEO tasks both on the website and off-page.

  • Created multiple paid social campaigns which generated significant reach and engagement

  • Created a trial ‘birthday’ campaign driving more database sign-ups

  • Multiple photoshoots for themed events.

What’s next:

  • Continue to improve SEO rankings

  • Reach more local people through paid social

  • Build followers & engagement through organic Facebook & Instagram

  • Focus on Winter foods

  • Discuss creating a competition or event

  • Discuss results of Birthday campaign and potential continuous roll-out.

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Have Your Cake & Eat It

(Refer us and save a whole cake-load on your invoice)

Take 50% off your monthly services bill with Foodshot’s Customer Referral Program.
 
 

take 50% off your monthly bill

We’re looking for customers just like you - restaurants and food brands that offer great food and service and want to take their marketing to the next level. Take advantage of our Customer Referral Program and that’s exactly what you could do.

Here’s how it works:

  1. Refer a client to Foodshot - simply have them mention you sent them to us in their inquiry or introduce us directly via email.

  2. When the new customer reaches their 3rd complete month with Foodshot, you get 50% off your next invoice! Save up to $750.

  3. The number of referrals you can make is uncapped. Meaning you could potentially get your Foodshot marketing services for free. Ohh yeah.


Important bits: Referred customer must complete 3 months with Foodshot and have their invoices paid up. Your 50% Customer Referral savings will be taken off your following month’s bill. If your Foodshot account is more than 30 days in arrears, your referral savings will be applied the month after you’re paid up. If you’re able to refer a restaurant or hospitality group to us, we’ll customise a deal for you.

Know someone who needs a hand with their restaurant, cafe or catering business marketing?

 

Onward & upwards

We’re always working to improve and deliver better results. We’d appreciate your feedback on this new report format.

Over to you

You know your business best. That’s why we’ve also included a Heads Up! section where you can share specific concepts you’d like to explore. Perhaps it’s a new menu or dining event. We’ll bring the marketing expertise to help bring your ideas to life in a cost effective way.