Kepos Group
April 2019 report

Insights by Clive.png

Updated by: Clive Morley
Date: 7th April 2019



Attracting and retaining customers is one of the most difficult challenges restaurants face in 2019. Here’s a reminder of what you’re engaging us for.

  • Website Improvements

  • SEO

  • Instagram

  • Facebook

  • Paid Social

  • Influencers

  • Newsletter & Email Automation

  • Insights & reporting

Sample restaurant multi-channel marketing.png


The central hub of your digital marketing strategy. Here are some key points about your new website:

  • Looks great thanks to an awesome team effort across content, design & photography

  • Fast loading

  • Mobile responsive

  • Online bookings integrated

  • Capability for gift cards

  • Includes what’s on section

  • Easy to edit & update

  • SEO optimised - over time, we expect for this website to rank more competitively for the keywords we have chosen to optimise for

  • Includes 1 year free hosting

  • SSL certificate included

  • We record two of the most useful stats below

Looking pretty good, even if we do say so ourselves!

Looking pretty good, even if we do say so ourselves!

Website Traffic

Menu Views


Search Engine Optimisation, is the process of optimising the website and Google My Business page in an effort to increase visibility to searchers. Google’s ranking system is improved by over 200 known factors and we use the latest software to help us achieve the highest scores possible. Google My Business pages are extremely important in SEO, because they offer the chance to appear on the map ‘3-pack’. These appear above the organic Google results.

Foodshot actively monitors your SEO as one of the levers driving traffic to you.

We conduct full SEO reporting quarterly as this gives us 3 months of SEO data - enough data to provide meaningful analysis and insights, and sufficient time for all SEO factors to start taking effect. 

Next Qtr review date is 1 July 2019. In the meantime, take a look at your top ranking keywords.


Average Likes



last six posts




Followers (Kepos & Co)


Total Reach (Kepos & Co)



top paid campaigns


Newsletters are a great way to improve repeat custom custom. We all know that getting customers to return is one of the toughest challenges in hospitality - even if they have a great in-house experience.

Here is the list of automations and emails we will create:

  1. General automation - to all new customers - that shows what’s on and requests date of birth.

  2. Birthday club - triggered on 4 weeks and then 10 days from birthday.


What we did:

  • Established your digital platform: website, social media accounts, Google My Business.

  • Photoshoot and image gallery

  • Designed and launched new website

  • Assisted with launch event

  • Help achieved some local PR

  • Social advertising campaigns reaching more than 30k local people

  • Implemented SEO measurement and made live an SEO campaign

  • Built network of 50+ local influencers / bloggers / media

What’s next:

  • Build out your online booking experience and email automations

  • Reach more local people through paid social, influencers and media

  • Improve local SEO results

  • 6 month forward content plan

Have Your Cake & Eat It

(Refer us and save a whole cake-load on your invoice)

Take 50% off your monthly services bill with Foodshot’s Customer Referral Program.

take 50% off your monthly bill

We’re looking for customers just like you - restaurants and food brands that offer great food and service and want to take their marketing to the next level. Take advantage of our Customer Referral Program and that’s exactly what you could do.

Here’s how it works:

  1. Refer a client to Foodshot - simply have them mention you sent them to us in their inquiry or introduce us directly via email.

  2. When the new customer reaches their 3rd complete month with Foodshot, you get 50% off your next invoice! Save up to $750.

  3. The number of referrals you can make is uncapped. Meaning you could potentially get your Foodshot marketing services for free. Ohh yeah.

Important bits: Referred customer must complete 3 months with Foodshot and have their invoices paid up. Your 50% Customer Referral savings will be taken off your following month’s bill. If your Foodshot account is more than 30 days in arrears, your referral savings will be applied the month after you’re paid up. If you’re able to refer a restaurant or hospitality group to us, we’ll customise a deal for you.

Know someone who needs a hand with their restaurant, cafe or catering business marketing?


Onward & upwards

We’re always working to improve and deliver better results. We’d appreciate your feedback on this new report format.

Rate this Report *
Rate this Report
This report gave me confidence in our marketing activities and results
Would You Recommend Us? *
Would You Recommend Us?
I would recommend Foodshot as a digital marketing agency to another restaurant

Over to you

You know your business best. That’s why we’ve also included a Heads Up! section where you can share specific concepts you’d like to explore. Perhaps it’s a new menu or dining event. We’ll bring the marketing expertise to help bring your ideas to life in a cost effective way.

TAKE 50% (or More!) off your monthly bill

We’ve launched our Customer Referral Program and it could save you 50% off your monthly bill - or more! The savings are up to you.

Find out how