National Pie Day

National Pie Day

January 23rd

What began as a U.S. hashtag has become an Aussie summer ritual: Canberra, Adelaide and Hobart all ran ticketed Pie Day events in 2025, and #NationalPieDay trended locally for 48 hours. Bakeries push beyond chunky steak, thinking of Fraser Island sand-crab pies or vegan jackfruit renditions, while pubs resurrect the SA classic pie floater for late-night crowds.

Host a “pie flight”: four mini pies matched to craft ciders, then livestream a flaky-crust “lava break” for Instagram. Prep fillings a day ahead, chill fast for food-safety, and bake to-order in short-crust bases to keep lids shatteringly crisp. Offer a QR code on boxes linking to your chef’s pie-crust master-class to capture email sign-ups. Judge a staff bake-off at 3 pm, post the blooper cuts, and watch engagement soar.